‘Players will share their experience of reducing meat consumption by increasing plant-based foods in their diet’
Real Madrid is partnering with a plant-based brand to reduce player’s meat consumption and promote ‘sustainable eating habits’
The football club has teamed up with The Meatless Farm Company. It says the joint venture will ‘raise awareness of the importance of reducing meat consumption to minimize the environmental impact of food’.
Moreover, the two brands will ‘promote cultural change for health and wellbeing’.
Real Madrid x Meatless Farm
Real Madrid nutritionists and Meatless Farm will show how plant-based foods can work within a ‘balanced diet’. In addition, players will share their experience of reducing meat consumption by increasing plant-based foods in their diet.
Emilio Butragueño is Real Madrid’s Director of Insitutuional Relations. He said: “Meatless Farm embraces both sustainability and nutrition, two fundamental components of Real Madrid and our business strategy.
“We as a global team have an important role to play in engaging with society to make real changes that will help create a more sustainable world and improve personal health and performance.”